About Us
We're a small Colorado family business. The quality of our ingredients is important to us. Our ingredients are FRESH (newly harvested in small batches), TRACEABLE (directly back to the farm) and HIGH QUALITY (cleaned in the USA using the best methods and tested multiple times).
Our founder and CEO, Toby Reed, found chia seeds as he was seeking ways to transform his unhealthy lifestyle after he tragically lost his mother, father, and brother over the course of 3 years.
Chia, an ancient Aztec food that fueled their warriors, was the first ingredient that help aid in Toby's transformation. Chia seeds helped him to lose 100 pounds due to their naturally filling and nutritious benefits.
Toby not only learned about the benefits of chia seeds for humans, but also for animals such as horses. Since seeing the amazing results of using chia seeds first hand, he has made it his mission to make healthy ingredients available to everyone.
Today his family owned business based in Denver, Colorado seeks to provide the best ingredients for humans and animals alike in their quest for living healthy lives. And by supporting this business, you're also making an impact on the community.