Sometimes we find the most strength in our darkest hour. This was the case for founder and CEO, Toby Reed, who was moved to change his unhealthy lifestyle when he tragically lost his mother, father, and brother in the course of 3 short years. The most surprising of those losses was his brother, Joe, who passed away at the age of 31 due to his obesity. He was extremely addicted to soda and fast food.
Toby had seen enough. Searching for healthy answers, Toby found that adding a blend of chia seeds to water helped to keep him full and gave him the nutrition he’d been lacking. He was able to lose 100 pounds and transformed his life from the inside out.
Toby not only learned about the benefits of chia seeds for humans, but also for animals such as horses. Since seeing the amazing results of using chia seeds first hand, he has made it his mission to make healthy ingredients and their benefits available to everyone.
Today his family owned business based in Denver, Colorado seeks to provide the best ingredients for humans and animals alike in their quest for living healthy lifestyles. And by supporting this business, you're also making an impact on the community.
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